OUR BUSINESS FIELDS : PRODUCT DEVELOPMENT FOR TODAY'S CUSTOMERSThe meaning of quality may change over time, but we believe it is a perennial value. Though price is one key indicator of the value pursued by consumers in today's global market, we are careful to market the products in our branded segment in a way that goes beyond simple expectations of quality, and we are careful to design and produce products that are adapted to individual markets, with their own special cultural backgrounds. Globalization has contributed to lowering information barriers, and we have streamlined our business for the new era, through global sourcing and by offering an optimized product mix to our customers. As a market leader in intimate apparel, we use our daily efforts to communicate with and understand our customers to formulate new ideas related to design and function. We have now launched an initiative to develop co-branding with our customers and supporting business partners. Part of Wacoal's special nature is that we operate in three unique cities of the fashion world -- Paris, New York and Kyoto, and receive influences from all of them. We are ready for the new business age, where accountability has taken on immense importance as a foundation for business. Wacoal stocks are listed in major markets around the world, and we are ready to meet global standards in investor relations and in our business itself. As part of our efforts to build a business geared toward this new age, our units are working toward obtaining ISO9001 and ISO14000 certificates. We market our products through our partner retail stores and shops worldwide, and today are starting to set up our own channels in some areas. Our retail strategy has been and will be simple: follow our valuable customers. |
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